The Current Tools in My Content Repurposing Engine

My previous blog post gave you a deep dive on how I actually delegate my social media management to my virtual team. There was also another blog post where I showed you how I systemise my content creation.

Today, I will talk about the tools that I use when it comes to delegating anything content-related to my virtual team. When it comes to actually delegating tasks to my team, there are a few tools that we use. 

Our Content Repurposing Engine (in a nutshell)

The first tool I use is Streamyard, which is where I record videos which are then to be turned into blog posts. Most of the time, I record my screen while talking, to show a better visual representation of whatever I’m discussing.

Once the recording is done, I download the video & the audio, and then upload the audio to Otter for it to be transcribed. I also have the option of uploading the video file, but that would take too long as the video file ends up being too heavy to upload. This is why it only makes sense to upload the audio. 

From there, I upload the video to my Amazon S3 server. This is where I store all of my video files, making it easy to share with the team and whoever is in charge of content. 

The next thing is to make a note of what’s been done in our content database on Airtable. We place all the details for our blog posts there such as the transcription link from Otter, video link from Amazon S3, blog post file from Google Drive, and so on.


Once I have all the details from my side, I go to Slack and let Gabbie know that a new video has been recorded for her to turn into a blog post. 

Slack update

As much as possible, I provide Gabbie with the video file at least 2 weeks before the blog post is released. That way, she has time to write, edit, and have me review the file without us having to rush through everything.

From there, Gabbie works her magic and starts to write the blog post. She also adds the other necessary details to Airtable such as status, date for the blog post to be published, etc. 

We made sure that our Airtable database acts as a centralised platform for all things content. That way, as our content manager, Gabbie, works on anything new, I can simply check Airtable for the status and to keep track. 

The Benefits of Video

The reason why our starting point is a video is because there is so much more we can do with it as opposed to if we just started with text or audio. With the video, we can create shorter video clips, screen captures which can be turned into social media posts, audiograms, and a whole lot more.

At the moment, we aren’t utilising the videos to their fullest potential, but I plan to change that soon. 

In terms of posting all the micro-content to Facebook, Gabbie is the one in charge of that as well so that I don’t have to worry about that aspect. I give my team members access to whatever they need and I trust them. 

Facebook manager

Right now, we’re working just on Facebook so that we can build a strong foundation for our content creation systems. Eventually, we will use that system as we branch out to other platforms. 

And that, ladies and gents, is my super quick walkthrough on the tools and systems we use when it comes to us turning my videos into multiple pieces of content, all while keeping everything in one, easy-to-understand database.

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