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Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.
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Before reading any further, there are 2 terms you should know…
Generalists: those who can do a little bit of everything. (I.e. your typical “Jack of all trades, master of none.”)
Specialists: those who choose a single specific route and focus their work only in that area.
Now that you know them, I want you to FORGET about becoming either of them…
…because one thing is certain in marketing today:
Generalists & Specialists Are Extinct
If that seems harsh, consider where your customers or clients are coming from:
Because they can only speak to their particular skill, specialists are limited in their abilities.
And generalists, while capable of leading marketing teams through campaigns, don’t have time to keep up with new strategies and test-worthy trends emerging every day.
So what’s the happy medium?
Someone who’s able to link the core areas of digital marketing with expertise in about 1-3 of them, and can create a holistic strategy.
Otherwise known as…
Every single facet of digital marketing can be used to inform the marketing strategy of another.
For example, you can use:
In fact…
There are endless ways to connect all the skills in digital marketing:
A content marketer has perfected the art of growing an audience through organic traffic strategies.
But a T-shaped content marketer can take their content and use it to build a full-fledged marketing plan by incorporating…
In another field, a copywriter is tasked with writing promotional copy for email, paid ads, and products.
But a T-shaped copywriter knows the exact language that reaches their intended audience by understanding…
And that’s where the picture starts to get a little bit clearer.
As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).
You might even have a broad idea of each digital marketing discipline (the top of your T), but not enough confidence to build a full marketing plan or offer those services to clients.
But T-shaped marketers have a competitive edge because they combine the strengths of generalists and specialists.
So that you can be a “Jack (or Jill) of all trades,” and master of whatever you choose!
And that’s why we created…
This course is hands down, the most comprehensive digital marketing training in the industry today.
We start by making sure you get crystal clear on the most important part of any digital marketing plan:
Your customers.
And to do that, we kick things off by mastering 3 foundational topics:
Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:
Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.
Not just once, but as a machine that turns your prospects into leads, and leads into customers.
After earning your Digital Marketing Strategist Certificate you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.
Preparing For the New “Privacy First World” Playbook, a Marketer’s Guide to iOS14
Navigating A New “Privacy First World” Workshop, the Future of Paid Ads – Led by Kasim Aslam
Retail Value: $350 (INCLUDED)
Get the most important, needle-moving, conversion-boosting homepage essentials, and finally build a homepage that meets even your most ice-cold leads right where they are, and converts them into buyers.
Retail Value: $295 (INCLUDED)
Everything you need to get clear on who you’re selling to, and craft a tailored message for your audience.
Retail Value: $27 (INCLUDED)
Create an email newsletter that trains your subscribers to open and read your emails by consistently delivering relevant content. Use it to boost engagement rates, improve deliverability, build trust and authority, and increase traffic & sales.
Retail Value: $27 (INCLUDED)
Is your business able to get customers intentionally and—more importantly—can you repeat it? Build your company’s path for engaging & converting customers at every interaction with your brand.
Retail Value: $27 (INCLUDED)
We’ve reverse-engineered some of the most successful “Big Idea” launches of all time, including Dove, Nike, and Domino’s. Learn the do’s and don’ts for creating a Product Launch Gameplan to promote ANYTHING!
Retail Value: $295 (INCLUDED)
Total Value: $1,289 (Save 80%)
FREE with $295 Certification Purchase
Get Certified Today For Just $995 $295
The Digital Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.
Average Entry Level Salary In Digital Marketing
Job Openings In Digital Marketing
Digital marketers are responsible for using digital channels to generate leads and build brand awareness. In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart.
Module 1 Overview
Core Concepts of Digital Marketing
Learn the role of digital marketing and how to leverage it in today’s business world.
Lesson 2
Traditional v. Digital
Lesson 3
Role of Digital Marketing
Lesson 4
Critical Disciplines
Lesson 5
3 Tools for Modern Marketer
Lesson 6
B2B v B2C
Module 2 Overview
Knowing Your Customer
Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.
Lesson 2
Customer Avatar Canvas
Lesson 3
Customer Before & After
Lesson 4
Building Your Before & After
Lesson 5
Before & After in Action
Lesson 6
Core Message Canvas
Module 3 Overview
Customer Value Journey
Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.
Lesson 2
Awareness
Lesson 3
Engagement
Lesson 4
Subscribe
Lesson 5
Convert
Lesson 6
Excite
Lesson 7
Ascend
Lesson 8
Advocate
Lesson 9
Promote
Lesson 10
Optimizing Your Value Journey
Lesson 11
Call To Action
In this clip, DigitalMarketer’s co-founder CEO Ryan Deiss discusses how the T-shaped marketer is an asset to any business—whether you work for yourself, or someone else.
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DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.
Let’s face it—You’re busy and time is scarce. Fortunately, with Jumpstarts Packs we’re distilling all the tasty little tidbits you actually need to speed consumption, implementation, and profits.
For example, you would normally have to invest roughly 16 hours of time digging through our Certification & Mastery Courses, Playbooks, event keynotes, AND other Lab-Members-ONLY resources to find the nuggets of gold included in this Jumpstart Pack (which, by the way should take you just a few of hours to consume).
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.
Normally $995
Today Just $295 (Save 70%)
Get Certified Today For Just $995 $295